The Pamukkale/Denizli area is famous for its cotton and the homewares. These are becoming sought after world wide Arnold Schwartzenegger decked out his house in curtains and furnishings specially made in Denizli - so the story goes! and the best place to go is the town of Buldan, about 30 minutes drive from Pamukkale. Many of the other souvenirs and traditional Turkish wares that you can find in other parts of Turkey are cheaper around Denizli/Pamukkale because they are produced there.
